"Talking points" -getting your message in the story

Any time you speak to a journalist you need to spend some time thinking and creating a written list of talking points beforehand. Do this without fail. Every time.

Your talking points should be designed so that when someone reads or hears the story they will understand your message.

Use these guidelines to craft your talking points:

Talking points should be simple. One sentence. Simple and easy to understand. No jargon or legalese.

Talking points should be few. Maybe only one. Three to five at most. No more.

Talking points should be factual. Shine the light most favorable to your message, but always be accurate and truthful.

Talking points should be written down in front of you as you talk to the journalist [unless you are being video taped}. They are a reminder and a guide as well as a security blanket.

Vow to repeat each talking point more than once during your interview.

When you are telling your story and when you are responding to questions stick to these talking points. Practice doing that prior to your interview. Become comfortable with them so you do not sound like you are reciting lines in the school play.

Do not stray from your talking points. They are your best, most positive, preplanned and prepared message, right? Use them.